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Unveiling the Results of the O3DE Brand Personality Survey

04 Jun, 2024 | 4 min read

We are excited to share the results of our recent brand personality survey. Our primary objective was to gather your insights on how you perceive O3DE. We wanted to understand its current brand personality and, more importantly, how you envision it moving forward. This survey was open for two weeks, and we were thrilled with the number of submissions we received. Your feedback is invaluable as we strive to reposition our brand and ultimately create a mascot that truly represents our community and values.

Survey Insights

The survey included a few questions designed to capture the essence of our game engine’s personality. One of the key questions was: “If our game engine were a person, what traits would it have?”


We received some fantastic and encouraging traits that highlight the strengths of O3DE. These traits are a testament to the positive aspects of our brand that we aim to nurture and grow. Below is a word cloud that visualizes all the feedback we received:

From the survey, the top three traits were:

  • Modern
  • Bold
  • Friendly

What Makes Our Engine Unique?

The second question in the survey was: “What makes our game engine unique and stand out from others?”

We gathered a diverse set of responses, and here’s a word cloud that encapsulates your thoughts:

From the survey, the top three unique traits were:

  • Open Source
  • Gem System
  • Renderer

Moving Forward

We received a few open comments suggesting that we should focus on where we want the brand personality to be. We agree. We want to emphasize and build upon the positive aspects of our brand to make O3DE even better.

Join the Conversation

We need your creative genius; join our Discord server to share your thoughts, give feedback, and help shape our brand’s future. We’re all ears and can’t wait to hear from you.

In case you haven’t yet, don’t forget to download the engine and check it out! 

About the Open 3D Foundation (O3DF):

The Open 3D Foundation (O3DF) is a collaborative community of industry leaders dedicated to advancing open-source 3D technology. The Foundation is home to the Open 3D Engine (O3DE) and aims to foster 3D visualization and simulation innovation across industries.

Learn more about the foundation, visit
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